“IDEAS NEED LANDING GEAR AS WELL AS WINGS”

“Any creative department is only as good as the talent within. I am often reminded of a great article on managing creatives with the title “Keep ‘em Safe and Warm” and the visual was a carton of eggs. I make sure my creatives are always getting my input and support. I am overjoyed when their ideas rise to the top. I don’t mean to get all YODA here, but I love when the “student surpasses the master.”  Because it means I am doing my job! It is a very exciting, proud moment.”

Over 25 years of marketing communications experience and a passion to create relevant yet memorable programs that really move the needle.

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I began my career at Frankel on the Target account, where I designed point-of-sale and other in-store promotional programs, using antiquated tools called “markers”. I then spent six years at Schafer Condon Carter Advertising, where I worked on a variety of clients including Quaker, National Cattlemen’s Beef Association, Cole Taylor Bank, Bill Knapp’s Restaurants, Paterno Wines and Bertucci’s. I lent my creative talents and vision to vehicles and tactics ranging from print ads and broadcast, to direct mail, promotions, brand development, in-store programs, packaging and collateral.

In 1999, I joined Davidson Marketing  (now Geometry) where I was the promotional project lead for several Kraft brands, and supervised a creative team on the Unilever business. Brand building assignments included the re-launch of Rave brands as well as the annual Suave Carnival multi-branded promotional event.

In 2004, I joined Anthem (formerly Seven Worldwide) as a Creative Director. With very few resources, I grew my department from two people to seven in under two years. My hard working team and I produced award winning creative for Kellogg’s, Cadbury Schweppes, JC Penny, Radio Shack and Accenture.

I joined Jacobs Agency in 2006 and over my 12 year tenure helped grow the agency from 6 people to just under 40. As the V.P. Executive Creative Director I proved my leadership skills by instituting an Agency voice and tone,  philosophy and pillars, a formal process, as well as an approach that focused on client objectives. The Agency’s impressive industry roster covered F&B, Technology, Financial, Business Services, CPG, Office Products, Healthcare, Telecom, Organization, and Manufacturing. My goal for every project was to establish a creative vision, ensure it was strategically relevant, and maintain creative excellence and consistency while trying to make an emotional connection with consumers. As we grew I continued to successfully cultivate and mentor a bright and talented team while managing projects from concept to execution, on time and on budget.

With my leadership, Jacobs Agency won more than 80+ various awards (link below) recognizing creative Marcom excellence. The Agency has also been consistently listed as one of the B2B top agencies of the year and also recognized by the Inc. 500|5000 list for three years in a row. It also won the silver winner in Stevie’s Best Agency of the Year award as well as Marketing Campaign of the Year in the food category in 2012.

On a more personal note, in between my crazy career, I’m a mom to a precocious teen daughter and a lifestyle/food blogger. If you wish to share recipes and talk about how well the tomato growing season is by you, stop by at www.urbandomesticdiva.com

Check out my complete list of clients (link below).

For a list of awards my creative departments and I won, visit this page (link below).

Led Jacobs Agency to:

2016
1 Gold, 1 Platinum Marcom Awards

2015
1 Gold, 1 Platinum Hermes Award
2 American Graphic Design Awards

2014
2 Horizon Interactive Awards

2013
B2B Top Ad Agency Award
American Web Design Award
Gold Stevie Award
3 American Graphic Design Awards
2 Davey Awards

2012
Inc. 500|5000
Stevie Award, Ad Agency of the Year &
Best CPG ad campaign (American Business Awards)

2011
2 Platinum, 1 Gold, 1 Honorable Mention, Marcom Awards
Inc. 500|5000
7 American Graphic Design Awards
1 Gold & 1 Bronze, BMA Tower Awards
1 Gold Telly Award

 

Led Seven Worldwide/Anthem to:

2005

PRINT regional Design Annual
6 American Graphic Design USA Awards

2004

1 American Graphic Design USA Award

2010
4 American Graphic Design Awards
Inc. 500|5000
2 Silver BMA Tower
3 Platinum, 1 Gold, 1 Honorable Mention Hermes Awards
2 Platinum, 2 Gold, 1 Honorable Mention, Marcom Awards

2009
3 American Graphic Design Awards
Inc. 500|5000
2 Platinum, 2 Gold, 2 Honorable Mention Hermes Awards
2 Bronze BMA Tower Awards

2008
3 Platinum, 2 Gold, 2 Honorable Mentions Marcom Awards
5 American Graphic Design Awards
1 Gold BMA Tower Awards
2 Gold, 1 Platinum Hermes

2007
6 Marcom Awards
7 American Graphic Design Awards
PRINT Regional Design Annual
Horizon Interactive Award

2006
4 Marcom Awards
2 BMA Pro-Comm Awards (National)

Led Jacobs Agency to:

2016
1 Gold, 1 Platinum Marcom Awards

2015
1 Gold, 1 Platinum Hermes Award
2 American Graphic Design Awards

2014
2 Horizon Interactive Awards

2013
B2B Top Ad Agency Award
American Web Design Award
Gold Stevie Award
3 American Graphic Design Awards
2 Davey Awards

2012
Inc. 500|5000
Stevie Award, Ad Agency of the Year &
Best CPG ad campaign (American Business Awards)

2011
2 Platinum, 1 Gold, 1 Honorable Mention, Marcom Awards
Inc. 500|5000
7 American Graphic Design Awards
1 Gold & 1 Bronze, BMA Tower Awards
1 Gold Telly Award

 

2010
4 American Graphic Design Awards
Inc. 500|5000
2 Silver BMA Tower
3 Platinum, 1 Gold, 1 Honorable Mention Hermes Awards
2 Platinum, 2 Gold, 1 Honorable Mention, Marcom Awards

2009
3 American Graphic Design Awards
Inc. 500|5000
2 Platinum, 2 Gold, 2 Honorable Mention Hermes Awards
2 Bronze BMA Tower Awards

2008
3 Platinum, 2 Gold, 2 Honorable Mentions Marcom Awards
5 American Graphic Design Awards
1 Gold BMA Tower Awards
2 Gold, 1 Platinum Hermes

2007
6 Marcom Awards
7 American Graphic Design Awards
PRINT Regional Design Annual
Horizon Interactive Award

2006
4 Marcom Awards
2 BMA Pro-Comm Awards (National)

Led Seven Worldwide/Anthem to:

2005

PRINT regional Design Annual
6 American Graphic Design USA Awards

2004

1 American Graphic Design USA Award

A list of clients and categories, past & present

Food:

Azteca Foods
Nutrasweet/Equal
Kraft Foods
-(Stove Top, Minute Rice, Athenos, DiGiorno, Kraft Macaroni & Cheese, Claussen, Oscar Mayer, Kraft Singles, Kraft Deluxe, Kraft Cheese, Kraft Grated Parmesan, Velveeta, Light ‘n Lively, Knudsen, Breakstone’s, Kraft Dressings, Kraft Barbecue Sauce, Post Cereals, A-1 Steak Sauce, Bull’s Eye, Dinner on Hand program)
Smithfield Foods
-(Eckrich, Armour Meats, Nathan’s Famous, Margherita Meats, Carando, Pure Farms, Skinny Girl, Healthy Ones, Patrick Cudahy, Kretschmar, Krakus, Cracker Barrel Old Country Store)
Dreyer’s
McCain Foods
National Cattlemen’s Beef Association
-(Beef and Veal)
Quaker
Kellogg’s
-(Corn Pops, Morningstar Farms, Mini Wheats)
Vienna Beef Manufacturing
-(including David Berg, Bistro Soups, Pied Piper, Maxwell Street Deli)
Saputo Cheese
-(Lorraine Cheese, Frigo and Dragone)
Andy’s Frozen Yogurt
Canned Manufacturers Institute (CMI)
Eli’s Cheesecake
Maplehurst Bakeries
La Brea Bakery
Turano Baking Company
Tate & Lyle
-(Splenda, Monkfruit Sweetener, Purefruit, Promitor)

Beverage & Alcohol:

Consolidated Liquors (Aunt Bea’s Butterscotch Cream Liquor)
Paterno Imports
-( Santa Margherita Pinot Grigio, Markham, Rutherford Hill)
Canfield’s Beverages
Native Planet Foods (Frutazza)
Cadbury Schweppes
-(“Core Diets”, Diet Rite, 7UP, Snapple, Sunkist, Dr. Pepper, Rose’s Lime Juice, Venom Energy Drink)
Pabst Brewing Company
-(Ranier Beer, Stag Beer & Special Export)

Health & Beauty:

Unilever (Suave and Rave)
Alberto Culver

Financial & Professional Services:

Cole Taylor Bank
NAIU Financial Advisers
Accenture
Avanade
Acquity Group
Wheatland Bank
Hewitt
Federal Reserve Bank
IAA
Enova Financial (Gold Promise)
Comcast Business Class

Consumer Goods & Services:

One Car One Difference
O’Cedar
Amtrak
Acco Brands (Swingline, GBC)
America’s Mattress
cmuk shoes
Smead
Precious Moments
Shure USB microphones
Quill Office Products
Marcal
ipcs/Sprint
Oil Dri Corporation ( Oil-Dri, Cat’s Pride Cat Litter)
Radiosystems (Petsafe)
Thermos
Radio Shack (Voice Star)

Fleet Management & Logistics

Home Direct USA
Donlen
Idealease

Energy

Exelon Energy
People’s Gas
Nicor
We Energies
Clark Refining

Real Estate

Cassidy Turley
Baird and Warner
ExactBid

Technology

Microsoft
Meridian
Forsythe Technologies
Aldera
HIMSS Analytics
Emmi Solutions

Associations

IHE
HIMSS
American Medical Association

Restaurants & Retail:

Bertucci’s Restaurants
Bill Knapp’s Restaurants
Calphalon Culinary Center
Whole Foods Market
Ace Supply Place
James & Son’s Jewelers

Industrial

Weir
Komatsu
Kent Automotive
Grayhill
Acme Refining

ProBono

Lincoln Park Zoo
Misercordia
Lynn Sage Foundation

MARGHERITA MEATS

TURANO BAKERY

CMUK SHOES

CARANDO MEATS

ARMOUR MEATS

THE YMCA

FRUTAZZA

PORTFOLIO

SIDE PROJECTS