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“Ideas need landing gear as well as wings.”

I currently have the privilege of working at Jacobs Agency as a V.P. Executive Creative Director. It’s a fancy pants title for basically being the creative heart and voice of the agency and getting paid to do what I love. At the top of that list is crafting big ideas and seeing how those ideas can move brands and drive deeper relationships with their consumers.

Jacobs Agency is a special place, with exceptional people and great work. I am proud and humbled by the talent I am surrounded with daily. You can visit our site at jacobsagency.com.

As far as me, well, here is my official bio:

“Any creative department is only as good as the talent within. I am often reminded of a great article on managing creatives with the title “Keep ‘em Safe and Warm” and the visual was a carton of eggs. I make sure my creatives are always getting my input and support. I am overjoyed when their ideas rise to the top. I don’t mean to get all YODA here, but I love when the “student surpasses the master.”  Because it means I am doing my job! It is a very exciting, proud moment.”

Over two decades of marketing communications experience and a passion to create relevant yet memorable programs that really move the needle.

Flora began her career at Frankel (now part of Publicis) on the Target account, where she designed point-of-sale and other in-store promotional programs. She then spent six years at Schafer Condon Carter Advertising, where she worked on a variety of clients including Quaker, National Cattlemen’s Beef Association, Cole Taylor Bank, Bill Knapp’s Restaurants, Paterno Wines and Bertucci’s. She lent her creative talents and vision to vehicles and tactics ranging from print ads and broadcast, to direct mail, promotions, brand development, in-store programs, packaging and collateral.

In 1999, she joined Davidson Marketing (now Ogilvy Action) where she was the promotional project lead for several Kraft brands, and supervised a creative team on the Unilever business. Brand building assignments included the re-launch of Rave brands as well as the annual Suave Carnival multi-branded promotional event.

In 2004, she joined Anthem (formerly Seven Worldwide) as Creative Director. With very few resources, she grew her department from two people to seven in under two years. She and her hard working team produced award winning creative for Kellogg’s, Cadbury Schweppes, JC Penny, Radio Shack and Accenture.

Flora joined Jacobs Agency in 2006 as Creative Director and very quickly proved her leadership skills. She has instituted an Agency voice and tone, a formal process, as well as an approach that is focused on client objectives. The Agency’s impressive industry roster covers F&B, Technology, Financial, Business Services, CPG, Office Products, Healthcare, Telecom, Organization and Manufacturing. Flora’s goal for every project is to establish a creative vision, ensure it is strategically relevant, and maintain creative excellence and consistency. She continues to successfully cultivate a bright and talented team while managing projects from concept to execution, on time and on budget.

With Flora’s leadership, Jacobs Agency has won more than 80+ various awards recognizing creative Marcom excellence. The Agency has also been consistently listed as one of the B2B top agencies of the year and also recognized by the Inc. 500|5000 list for three years in a row. It has also recently won the silver winner in Stevie’s Best Agency of the Year award as well as Marketing Campaign of the Year in the food category in 2012.

On a more personal note, in between my crazy career, I’m a mom to a precocious teen daughter and a lifestyle/food blogger. If you wish to share recipes and talk about how well the tomato growing season is by you, stop by at www.urbandomesticdiva.com

Check out my complete list of clients.

For a list of awards my creative departments and I won, visit this page.