Eckrich pursued a two-pronged strategy to support both its sausage and deli meat lines. Leveraging the "RICH" in its brand name, we positioned it as the flavor enhancer for life's moments. By emphasizing the rich flavor of its products, we aimed to elevate everyday experiences
Eckrich Limited Edition Seasonal Deli Flavors LAUNCH
ECD, Flora Caputo. GCD/writer, Bernie Pitzel, ACD/AD, Jeni Brendemuehl AD James Franklin. Writer, John Montesantos