The YMCA needed a campaign to rebrand itself, educate the public about its vital role in communities, and inspire donations of time and money. Many people were unaware of the YMCA's non-profit status and donation opportunities. To address this, we created a descriptor line as a call to action and developed a campaign to encourage people to invest their time, money, and aspirations in the YMCA.
ECD/AD Flora Caputo, GCD/writer Bernie Pitzel, RIP edted by Nolan Collaborative
