Scalable shopper activations were designed to grow the contact lens category and ACUVUE® across both large retailers and small private equity/regional groups in 2023. Tactics prioritized creating meaningful engagements during those moments that mattered most throughout the patient journey.
With 15+ New Activations, ACUVUE Can Reach More Patients, Set Them Up for Success, & Create Lifetime Contact Lens Wearers.
APPOINTMENT BOOKING & IN-STORE
CONTACT LENS ASSESSMENT & IN-STORE EDUCATION
AT-HOME TRIAL, SUPPORT AND (RE)PURCHASE
ECD, Joe Lagattuta. CD/AD, Flora Caputo. CD/Writer, Natalie Capoccia Writer, Courtney McCormack. AD, Ann Kuta, Alex Faiello