We first created a campaign to drive donations across all BBBSA partners, then focused on Starbucks. Partnering with BBBSA advances Starbucks’ commitment to positive community impact. By integrating donation and engagement opportunities into the customer journey, we achieve mutual goals for both organizations.
Team: GCD Amy Wybo, CD/AD/ Flora Caputo, AD: Rocio Yong CD/Writer Natalie Capoccia