Sundae Swirls is Breyers' newest ice cream innovation and a genuine breakthrough product for the brand. As one of the first campaigns for this line, no food styling guidelines existed yet, so I helped establish them from the ground up, defining how the product's signature swirl and mix-in visuals would be captured and presented across every touchpoint. The creative platform centered on "a whole sundae in a scoop," positioning the product as an easy, joyful treat for busy families who want all the fun of a sundae without the effort or mess. The campaign rolled out across TV/OLV, social content, banner ads, and print.
Team: ECD: Susan Golkin, GCD/Writer: Dana Stalker, CD/AD team: Delilah Kim & Flora Caputo, Senior Producer: Fred Slobodin