Led ecommerce creative concepting and art direction, including layout and photography direction, for the Gillette Labs Body global ecommerce toolkit on Amazon, initially developed for the European market. The creative resonated so strongly that North America requested the assets for their own market, along with additional international markets adopting the toolkit.
Team: GCD: Amy Wybo, CD/AD: Flora Caputo, Writer: Natalie Capoccia, SAD: Ann Kuta, Amazon Content Strategists: Erin Cosgrove, Alexis Bruning